Design is indeed subjective and can be influenced
by various factors such as personal taste, cultural
differences, and individual experiences.
Who gets to decide whether a design is good or bad – the designer, the agency or the client? Who determines whether a design meets the standard? Just like music, design is a form of artistic expression that can evoke different emotions and reactions from people. A design that you find beautiful and impactful might not resonate with someone else, similar to how people have different opinions and preferences regarding music or movies.
As a designer working for a client, it’s important to adhere to brand guidelines, but does following these guidelines automatically make a design great? Is it the aesthetics or the functionality of the design that makes it successful? In graphic design, the goal is to communicate a message clearly to the audience and get them to take some sort of action or feel a certain way. But what factors contribute to this clarity?
Aesthetics is a significant aspect of design subjectivity as it relates to the visual appeal of a design. Is the right image being used? Are the colours, fonts, and layout appropriate?
Who gets to decide whether a design is good or bad – the designer, the agency or the client? Who determines whether a design meets the standard? Just like music, design is a form of artistic expression that can evoke different emotions and reactions from people. A design that you find beautiful and impactful might not resonate with someone else, similar to how people have different opinions and preferences regarding music or movies.
As a designer working for a client, it’s important to adhere to brand guidelines, but does following these guidelines automatically make a design great? Is it the aesthetics or the functionality of the design that makes it successful? In graphic design, the goal is to communicate a message clearly to the audience and get them to take some sort of action or feel a certain way. But what factors contribute to this clarity?
I then ask, “What makes a good design?” While doing research for this piece, I came across a Medium post by Khusi Mehta, “What do you think a good design is?” She wrote and I quote “It’s not about finding the answer, but about creating designs that make the world a little more human, a little more connected, and a whole lot more awesome”. I couldn’t agree more.
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