Search Engine Optimisation (SEO) is a methodology of marketing techniques used to increase the number of visitors to a website by obtaining a high ranking placement in the search results page of a search engine.

A full service SEO strategy consists of both on-page and off-page elements. The on-page aspect includes title tags, meta descriptions, content, navigation, page speed, and interlinking, among other elements. While the Off-Page Optimization includes improving traffic and search engine rankings based on how many other websites are saying good things about yours. This is why online “reputation” is very key. Get it?