The Advantages of Paid Search Marketing

Hello there 🙂 Today we will be talking about search marketing and its benefits or advantages. In my little working experience, (by little, I mean 3 years working experience and been a Google Qualified Adwords Individual twice) I have had the opportunity to talk to various people, attend various seminars and read various articles. I have observed that people often mistaken Paid Search...

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Online marketing vs Traditional marketing

Online marketing vs Traditional marketing The Ghanaian business environment in perspective- Do they achieve the same goals? For decades marketing has probably been one of the least respected functions of business in Ghana. Sad, but true. The value that traditional marketing brings to businesses could be deemed as ambiguous so some would argue that perhaps the lack of respect is justified...

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