Social Media Statistics in Recent Times in the In.

SOCIAL MEDIA Social Media Statistics in Recent Times – Why Small and Medium Businesses love Social Media and how they interact with their friends and family. We all love social media and for the most part we interact with our friends and family and sometimes our favourite brands. However, most people don’t bother to find out the demographics and user behaviour of the various...

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Transparency In Digital Advertising: How Brands Can Measure & Track ROI

Digital Marketing brings many benefits to the advertiser including precise targeting; measurement, reach, cost effectiveness and most importantly the ability to track both efforts and returns. Brands and advertisers are asking for more in terms of returns and results from their agency partners and it is the responsibility of the agency to ensure a satisfied...

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Mobile Marketing in Nigeria: A Success or Failure?

The dawn of mobile communication brought a huge amount of change in communication from just making calls, text, gaming, chatting, and graphics. Creating advertising platforms for brands who do not want to just cause noise on different medium but be seen as relevant and engaging. I am privileged to have seen mobile communication innovatively get discovered, explored, exploited and competitive...

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The Importance of Online Reputation On Social Media

Online Reputation On Social Media In this fast paced digital world we find ourselves, the importance of online reputation cannot be emphasized enough. The internet is an effective and efficient tool for any brand. This effective tool also has the potential of becoming a destructive factor if not managed properly. A brand’s online presence makes it easily accessible to it’s target...

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The Wonderful World Of Email Marketing- Tricks & Treats!

Email Marketing Easily share your campaign on social networks, send your campaign to only your target audience, get immediate feedback from your campaign and track your result – that’s the wonderful world of email marketing 🙂 Whether you are a large scale retail business in the financial sector or an SME, a well-planned and crafted email can generate more clicks and conversions, lead to...

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The Advantages of Paid Search Marketing

Hello there 🙂 Today we will be talking about search marketing and its benefits or advantages. In my little working experience, (by little, I mean 3 years working experience and been a Google Qualified Adwords Individual twice) I have had the opportunity to talk to various people, attend various seminars and read various articles. I have observed that people often mistaken Paid Search...

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Online marketing vs Traditional marketing

Online marketing vs Traditional marketing The Ghanaian business environment in perspective- Do they achieve the same goals? For decades marketing has probably been one of the least respected functions of business in Ghana. Sad, but true. The value that traditional marketing brings to businesses could be deemed as ambiguous so some would argue that perhaps the lack of respect is justified...

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