The alchemy of virality: how messaging turned Nathaniel Bassey’s #HallelujahChallenge into a contagion

The alchemy of virality: how messaging turned Nathaniel Bassey’s #HallelujahChallenge into a contagion

It’s a catchy tune. But I’m not singing it because the campaign was a cultural phenomenon. It’s because I genuinely like the song. Olowogbogboro Anthem, the song Nathaniel Bassey published off the success of his month-long Hallelujah Challenge is exactly that – an anthem. The sort that rabid fans chant lustily while their fists pump

Readmore
THE MAGIC IN MUSIC

THE MAGIC IN MUSIC

The Magic In Music The Magic In Music :“Music is the strongest form of magic” – Marilyn Manson The Magic In Music : Ever had a sudden feeling of happiness, sadness or excitement you can’t explain anytime a song comes on? I remember as child going on road trips with my parents to another state,

Readmore
6 Practical Steps to Developing Creative Ideas

6 Practical Steps to Developing Creative Ideas

6 Practical Steps to Developing Creative Ideas “Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something and that’s because they were able to connect experiences they’ve had and synthesize new things. The reason they were

Readmore
Write Your Vision, Make It Plain

Write Your Vision, Make It Plain

Write Your Vision, Make It Plain Write your vision make it plain. As a project manager, there are some skills that are non-negotiable; a certain level of organization and precision, attention to details etcetera. The list goes on really. However, a couple of years back going through events of the week, I would find myself

Readmore
Instagram’s Latest Update: a RAT race OR copy CATS?

Instagram’s Latest Update: a RAT race OR copy CATS?

INSTAGRAM'S LATEST UPDATE: A RAT RACE OR COPY CATS Did you hear about Instagram's latest update..Yep... No? Ok, read about it here then come back and read this. So yes, Instagram’s latest update  has introduced Stories. This  allows you to upload videos and images with cool effects and drawing benefits in a slideshow which disappear after 24 hours...

Readmore
Doodle For A Change

Doodle For A Change

THE BENEFITS OF DOODLING BENEFITS OF DOODLING  : The meeting entered it’s second hour. The voice of the facilitator rose and fell like the moving of a pendulum. Some people leaned forward, some leaned back. A guy yawned, a girl elbowed him. They giggled. They got scolded. ‘If only phones were not outlawed…’ someone secretly

Readmore
How To Effectively Speak To A Large Audience

How To Effectively Speak To A Large Audience

HOW TO EFFECTIVELY SPEAK TO A LARGE AUDIENCE EFFECTIVELY SPEAK : So you have a huge campaign about to pop from your company coffers. You’re super excited about the key message you’re sending out to your fans and the sheer ingenuousness of the campaign. Then you think, how best do we translate this message to

Readmore
Discover Five Ways To Use Snapchat For Business

Discover Five Ways To Use Snapchat For Business

Discover Five Ways To Use Snapchat For Business Have you thought of adding Snapchat to your marketing mix? Well if you haven’t, you should and here’s why: Over 100 million daily active users and 400 million snaps per day, Over 1 billion views of Snapchat stories each day… And there’s more; Snapchat lets you easily talk with friends, view Live Stories from around the world, and explore news in...

Readmore