Hidden Figures  – A brief history of Dark Social

Hidden Figures  – A brief history of Dark Social

If you are a digital marketing executive and have ever explored the Acquisition section of Google Analytics (I hope you have), you may have observed some irregularities in the landing page URLs under Direct Traffic. Does anyone really type addresses like “http://wildfusions.com/wild-fusion-launches-digital-training-centre/” into their web browsers? That is very unlikely. A huge chunk of this...

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Mobile superhighway, mobile trust and other key learnings on the Nigerian consumers’ path to purchase

Mobile superhighway, mobile trust and other key learnings on the Nigerian consumers’ path to purchase

The mobile superhighway; nothing new about that. Nigerians consume digital assets on mobile than anywhere else. What’s new is how more comfortable they have become in transacting on the small screen. From our Q3 2017 research into the Nigerian consumer’s path to purchase, we found that, compared to five years ago, more people trust mobile

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The alchemy of virality: how messaging turned Nathaniel Bassey’s #HallelujahChallenge into a contagion

The alchemy of virality: how messaging turned Nathaniel Bassey’s #HallelujahChallenge into a contagion

It’s a catchy tune. But I’m not singing it because the campaign was a cultural phenomenon. It’s because I genuinely like the song. Olowogbogboro Anthem, the song Nathaniel Bassey published off the success of his month-long Hallelujah Challenge is exactly that – an anthem. The sort that rabid fans chant lustily while their fists pump

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THE MAGIC IN MUSIC

THE MAGIC IN MUSIC

The Magic In Music The Magic In Music :“Music is the strongest form of magic” – Marilyn Manson The Magic In Music : Ever had a sudden feeling of happiness, sadness or excitement you can’t explain anytime a song comes on? I remember as child going on road trips with my parents to another state,

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6 Practical Steps to Developing Creative Ideas

6 Practical Steps to Developing Creative Ideas

6 Practical Steps to Developing Creative Ideas “Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something and that’s because they were able to connect experiences they’ve had and synthesize new things. The reason they were

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Write Your Vision, Make It Plain

Write Your Vision, Make It Plain

Write Your Vision, Make It Plain Write your vision make it plain. As a project manager, there are some skills that are non-negotiable; a certain level of organization and precision, attention to details etcetera. The list goes on really. However, a couple of years back going through events of the week, I would find myself

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Instagram’s Latest Update: a RAT race OR copy CATS?

Instagram’s Latest Update: a RAT race OR copy CATS?

INSTAGRAM'S LATEST UPDATE: A RAT RACE OR COPY CATS Did you hear about Instagram's latest update..Yep... No? Ok, read about it here then come back and read this. So yes, Instagram’s latest update  has introduced Stories. This  allows you to upload videos and images with cool effects and drawing benefits in a slideshow which disappear after 24 hours...

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Doodle For A Change

Doodle For A Change

THE BENEFITS OF DOODLING BENEFITS OF DOODLING  : The meeting entered it’s second hour. The voice of the facilitator rose and fell like the moving of a pendulum. Some people leaned forward, some leaned back. A guy yawned, a girl elbowed him. They giggled. They got scolded. ‘If only phones were not outlawed…’ someone secretly

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