The Challenge

Diamond Bank wanted a campaign that would achieve 2 major goals:

  • Create awareness for the Diamond Bank VISA Credit Card and Wakanow co-branded card
  • Increase the number of leads generated to 12,000 people interested in the Visa Cards

What We Did

A responsive microsite was developed to host a landing page for this campaign.

The landing page provided information on the mechanics of owning Diamond Bank Visa Card as well as a form for consumers to sign up for the Diamond Bank Visa Card.

After a user had filled the form, a confirmation was then sent to his/her email. The user was then requires to take this and walk into any Diamond Bank office to get a card.

The communication strategy involved Google display ads, Facebook newsfeed ads, video content on YouTube, YouTube ads, Yahoo! login ad, Promoted tweets, LinkedIn premium display ads, BBC ads.

Result

In 2 months;

  • We had a total over 24,000 users requesting for the Diamond Bank Visa Card
  • The goal impressions for Google display ads were surpassed by 73%

In 1 months;

  • The YouTube video ad got over 65,000 views
  • A total of 9,868 new follows on twitter

What The Client Said

Wild Fusion conceptualized and implemented an effective digital strategy that delivered the Diamond Bank Visa Card campaign excellently. It aligned with our offline efforts on TV/Radio and most importantly maximized our investment.

–Udoka Oguamanam, Corporate Communications, Diamond Bank Plc