The alchemy of virality: how messaging turned Nathaniel Bassey’s #HallelujahChallenge into a contagion

The alchemy of virality: how messaging turned Nathaniel Bassey’s #HallelujahChallenge into a contagion

It’s a catchy tune. But I’m not singing it because the campaign was a cultural phenomenon. It’s because I genuinely like the song. Olowogbogboro Anthem, the song Nathaniel Bassey published off the success of his month-long Hallelujah Challenge is exactly that – an anthem. The sort that rabid fans chant lustily while their fists pump

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Rich Media: The Present

Rich Media: The Present

RICH MEDIA; THE PRESENT Rich Media : Does “Rich Media” sound familiar to you? Well, as the name implies, Rich media advertising is super RICH! A rich media banner contains video, image, social media components or any interactivity elements...

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Don’t Just Do Splits; Split Test!

Don’t Just Do Splits; Split Test!

Split Testing Improves Your Digital Marketing Efforts Split Testing : Ever heard of split testing? Well if you haven’t, let me tell you a little about it. Split testing also known as A/B testing is a wonderful method for figuring out the best online promotional and marketing strategies for your business. It can be used to test everything from website copy, display banner copy to...

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Nigeria’s Leading Digital Marketing Agency Receives Recognition at the National Marketing Stakeholders Summit

Nigeria’s Leading Digital Marketing Agency Receives Recognition at the National Marketing Stakeholders Summit

Leading Digital Marketing Agency in Nigeria Africa’s leading digital advertising agency, Wild Fusion has just been honored with the “Outstanding Innovative Digital Marketing in the Year 2014” award at the National Marketing Stakeholders Summit and Brands and Advertising Excellence Award. "Digital advertising can also be called Internet advertising this includes promotional advertisements and...

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Email Optimization For Beginners: Laying Out A Foundation.

Email Optimization For Beginners: Laying Out A Foundation.

Email Optimization For Beginners – For every marketer, this topic might well be an old one, but I’m sure there are a few people out there who are just beginning this journey to email optimization. Something you should know about email, its permission based marketing. People sign up on your email list, giving you permission to market directly to them; don’t take that for granted because...

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What Does Success Mean To Your Clients?

What Does Success Mean To Your Clients?

Success to my client with a clearly defined business goal The first question is how does a client define success in his business? Does the client have a well thought through business goal? The great advantage of the digital world is that success can be measured with various dynamic and insightful metrics, all you need to know is what you are tracking and why. Continue...

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Search engine copywriting

Search engine copywriting

Search engine copywriting Search engine copywriting is a field that continues to develop each and every day.  Copywriting as a field continues to grow but this particular niche is growing at a much faster rate than the overall field.  As the Internet continues to grow, more and more companies are relying up on the Internet for a higher percentage of sales.  This will ensure that search engine...

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WILD FUSION LAUNCHES DIGITAL TRAINING CENTRE

As part of its long term commitment to build capacity across Nigeria’s digital marketing space, Africa’s leading digital marketing agency and Google AdWords certified partner, Wild Fusion launches a specialist digital training organisation, Wild Fusion Digital Centre (WDC). Wild Fusion Digital Centre provides professional training courses that specialise in helping businesses train their...

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5 Ways to Make Online Marketing Stick Through Effective Visual Storytelling.

5 Ways to Make Online Marketing Stick Through Effective Visual Storytelling.

Visual Storytelling  – 5 Ways to Make Online Marketing Stick Through Effective Visual Storytelling. “I think it’s a market. The colours in the scene are dim… sort of purpled, it seems like evening. There is a brick road running through the middle. Ripe bananas are arranged on the stalls at the left side of the road; oranges, pears and some other maroon coloured fruits are...

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Strategic Marketing Planning: What Role Does it Play in Digital Campaigns?

Strategic Marketing Planning: What Role Does it Play in Digital Campaigns?

Strategic Marketing Planning Strategic Marketing Planning seems like a mouthful so let’s start by breaking it down. Strategy is an essential planning activity and it is an intrinsic part of efficient and effective marketing. Hence the purpose of strategy is to achieve marketing goals in an efficient and effective manner. While a marketing strategy is an explanation of the goals a brand needs...

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